Build Smarter Campaign Links.
Track What Works.
Stop Wasting Ad Spend.

How To Use The UTM Builder

Need to know how to use this UTM Builder, watch this video!

Prefer Text Instructions?

Need Examples/Ideas

What Is The UTM Builder For?

Tracking Patient Journey

See which ad, email, or post brought someone to your website. Connect campaigns directly to real patient actions on your pages, actions like; calls, form submissions, or appointment requests

Smarter Marketing Decisions

Quickly see which services or offers generate the most patients, identify wasted ad spend, and double down on campaigns that are performing well.

Ready for Growth

As your practice adds new services, locations, or ad channels, your tracking scales with you. Providing a foundation for deeper insights and long-term growth.

Save Time & Avoid Confusion

No more messy or inconsistent naming. The builder autmagically formats everything into clean, lowercased and hyphenated tags. To save you even more time, use the templates feature!

Consistent Tracking

Whether it is a receptionist posting on Facebook, a vendor running ads, or your in-house marketing staff, everyone follows the same structure for cleaner, more reliable reporting.

Built for Clinics, Not Techies

Designed in plain language with simple examples for dentists, chiropractors, vets, and their teams. Works with Google Analytics right out of the box!

How To Use The UTM Builder
A Step-by-Step Guide

Enter Your Website URL

Paste in the page that you want to send people to.

This could be your new patient offer, an Invisalign promo page, or even your Appointment Request Page.

Example:

https://a1chiro.com/new-patient-special

Fill Out Optional Fields

Using the optional fields, though not required, will provide more detail in your tracking.

Term: great for Google Ads keyword campaigns
- Examples: dental implants, quick back adjustment, or emergency vet
Content: helps compare different versions of the same ad.
- Emaples: blue cta button, cartoon character, or carousel b

Custom Parameters

You can create your own tracking tags for whatever matters most to your practice in these fields. Just click "+ Add Row" and type in the key and value to add it to your link.

Examples
- promo = free whitening
- branch = west phoenix
- provider = dr smith

Save Your Templates

If you run similar campaigns often, save them as a template to save even more time!

Example: You run a lot of retargeting ads on Facebook with changes in creative or copy. You can save a template to populate the fields quickly, so only minor adjustments need to be made for that new ad!

Add The Required Fields

There are three key pieces you always want to fill in:

Source: where the visitor came from.
- Examples: google, facebook, bing
Medium: the type of channel
- Examples: advertising, social, email
Campaign: the promotion/offer you are running traffic to.
- Examples: chiro intro adjustment, or dental implant special

Pro Tip: the builder automagically cleans the entries into lowercase with hyphens so your reporting stays consistent.

Advanced Fields

These fields are for Power Users who want even more detail in their reporting of Facebook and Google Ads. You can add advanced tags like:

utm_source_platform
- Examples: meta ads, google ads, bing ads
utm_creative_format
- Examples: video, text only, text and image
utm_marketing_tactic
- Examples: retargeting, prospecting

Build Your Link!

Click "Build URL" and in seconds the tool will generate a full tracking link for you to utilize.

You can then "Copy Full URL" and paste that into your ad platform, email, or social post.

Back To The Builder