Build Smarter Campaign Links.
Track What Works.
Stop Wasting Ad Spend.

How To Use The UTM Builder

Need to know how to use this UTM Builder, watch this video!

Prefer Text Instructions?

Need Examples/Ideas

What Is The UTM Builder For?

Tracking Patient Journey

See which ad, email, or post brought someone to your website. Connect campaigns directly to real patient actions on your pages, actions like; calls, form submissions, or appointment requests

Smarter Marketing Decisions

Quickly see which services or offers generate the most patients, identify wasted ad spend, and double down on campaigns that are performing well.

Ready for Growth

As your practice adds new services, locations, or ad channels, your tracking scales with you. Providing a foundation for deeper insights and long-term growth.

Save Time & Avoid Confusion

No more messy or inconsistent naming. The builder autmagically formats everything into clean, lowercased and hyphenated tags. To save you even more time, use the templates feature!

Consistent Tracking

Whether it is a receptionist posting on Facebook, a vendor running ads, or your in-house marketing staff, everyone follows the same structure for cleaner, more reliable reporting.

Built for Clinics, Not Techies

Designed in plain language with simple examples for dentists, chiropractors, vets, and their teams. Works with Google Analytics right out of the box!

How To Use The UTM Builder
A Step-by-Step Guide

Enter Your Website URL

Paste in the page that you want to send people to.

This could be your new patient offer, an Invisalign promo page, or even your Appointment Request Page.

Example:

https://a1chiro.com/new-patient-special

Fill Out Optional Fields

Using the optional fields, though not required, will provide more detail in your tracking.

Term: great for Google Ads keyword campaigns
- Examples: dental implants, quick back adjustment, or emergency vet
Content: helps compare different versions of the same ad.
- Emaples: blue cta button, cartoon character, or carousel b

Custom Parameters

You can create your own tracking tags for whatever matters most to your practice in these fields. Just click "+ Add Row" and type in the key and value to add it to your link.

Examples
- promo = free whitening
- branch = west phoenix
- provider = dr smith

Save Your Templates

If you run similar campaigns often, save them as a template to save even more time!

Example: You run a lot of retargeting ads on Facebook with changes in creative or copy. You can save a template to populate the fields quickly, so only minor adjustments need to be made for that new ad!

Add The Required Fields

There are three key pieces you always want to fill in:

Source: where the visitor came from.
- Examples: google, facebook, bing
Medium: the type of channel
- Examples: advertising, social, email
Campaign: the promotion/offer you are running traffic to.
- Examples: chiro intro adjustment, or dental implant special

Pro Tip: the builder automagically cleans the entries into lowercase with hyphens so your reporting stays consistent.

Advanced Fields

These fields are for Power Users who want even more detail in their reporting of Facebook and Google Ads. You can add advanced tags like:

utm_source_platform
- Examples: meta ads, google ads, bing ads
utm_creative_format
- Examples: video, text only, text and image
utm_marketing_tactic
- Examples: retargeting, prospecting

Build Your Link!

Click "Build URL" and in seconds the tool will generate a full tracking link for you to utilize.

You can then "Copy Full URL" and paste that into your ad platform, email, or social post.

Back To The Builder

How long does it take to get setup with UATTR Insights?

We'll start out by having an initial meeting to demo our services and show how we can help your practice. Based on your goals and our recommendations, we will send over a proposal customized for your practice. Once you've agreed to move forward, setup is fairly easy! You'll grant us access to your accounts (don't worry, we'll show you how) and we will get started on our audit! Granting access can typically be completed within one day.
Are the reports that UATTR provides customizable?

OF COURSE! We are here to serve your practice, and are under no impression that we know your practice better than you. Our reports are tailored to reflect the metrics you and your practice would like to keep an eye on, alongside our recommendations. We can also make changes as we move through different insights and testing strategies.
What data sources does UATTR integrate with?

We work heavily with Google Analytics, Facebook, and Google Ads. However, we are not limited on this front and have worked with many CRMs, email providers, and other systems to provide practices with the highest quality insights. We typically use Looker Studio for our reporting software, but again, we are no stranger to other software and are happy to work in any system that we believe is best suited for our clients tech stack.
What types of insights can my practice expect from UATTR?

Unlike other Analytics Agencies, we don't just provide a list of data points. Many of the insights that we provide are tailored specifically to the practice that we are helping. We look at trendlines, traffic, and current operations to increase efficiencies in your Digital Marketing materials. Historically speaking, looking at our own trendlines, many of our insights generally involve one of the following: email communications, website inefficiencies, and online advertising.
What industries do you specialize in?

We ONLY provide our service to healthcare practices! We are passionate about making the biggest impact by helping the people that help people. We are open to serving all types of practices, including but not limited to: General or Specialty Care, Dental, Orthodontic, Chiropractic, Physical Therapy, Optometry, Audiology, Mental Health, Pediatric, Med Spa and more.
I saw that you provide training. What does that look like?

UATTR Insights is built on the idea to provide your practice with ALL of the tools to continue your growth, even after our contract has come to an end. Generally, this means that we take one or more of your employees through our training program that focuses on Google Analytics, as well as utilizing Looker Studio to find insights and improvements to continue your practice's growth. We will meet with your selected employee(s) 2 - 4 times a month during our contract period, with each training session lasting about 30 minutes - 1 hour. Our goal is to provide them with as much training as possible, with minimal impact to your schedule. After completing the training, they should understand analytics best practices, and how to create trendlines and reports that identify areas of opportunity for your practice!